From MTV News: 7 Facts You Didn’t Know About Selena Gomez’s ‘Same Old Love’

By Emilee Lindner

Selena Gomez’s “Same Old Love” video follows the singer rolling through the city in a raindrop-speckled car, observing life from safely inside.

But after watching life go on around her, she’s ready to immerse herself in the human experience, so she ditches the car, which continues on to her concert empty. Don’t worry though, after drifting around city streets and a nightclub — something that she wouldn’t get to do in real life without fans and paparazzi smothering her — she runs back to the venue on foot to make it to her concert on time.

For the fans who got the first look of the video at Gomez’s Revival album event in L.A. last week, that’s where they thought it ended. But little did they know that Selena would come out for a surprise performance, and their reactions would be filmed for the end of the video, released on Tuesday.

We got on the phone with Michael Haussman, who directed “Same Old Love” — along with Justin Timberlake’s “SexyBack,” Madonna’s “Take A Bow,” Kanye West’s “Jesus Walks” and more — to get the behind-the-scenes stories that went into the carefully crafted visual.

Read the full article on MTV.com


News from Huffington Post: Selena Gomez Teams With Fans for New Music Video

Wednesday night, Selena Gomez invited fans to sit in the audience of the Palace Theater in Downtown Los Angeles with the promise of having them be part of the video shoot for her latest single, “Same Old Love”. The song would be the second song of her upcoming album, Revival.

Once the house lights went out, a giant screen descended on stage and began showing the “Same Old Song” video, directed by Michael Haussman. We were all curious – if we were there to be part of the shoot, why were we watching the finished product?

But the surprise was still to come.

In the video, Selena is being driven in a town car, where she sits in the back seat, singing the song as rain pours down the nighttime city. Her ultimate destination is still unknown at this point.

After observing enough brokenhearted people during her ride, which she subsequently abandons, it becomes clear that in the video Selena is expected to be at a concert venue for her own performance. There is panic by her handlers when the town car arrives with no Selena in sight.

Never fear, all is not lost. Though we’re not sure why she decided to take a pedestrian detour, Selena arrives at the back door of the venue just in the nick of time. We see her glam squad put the finishing touches on her already flawless face as her stressed out handlers guide Selena through the dark and narrow path of the theater halls and on to the curtained stage.

Then, in a seamless transition, as the curtain in the video begins to lifts and expose the audience, the actual video screen on the Palace Theater stage rises and there in front of us — as if she popped out of her own video — is Miss Gomez herself, singing the chorus of the song right on cue. It’s like she was there all along — same dress, same hairdo, same everything. The crowd went wild, and the camera crew was there to capture the genuinely excited and surprised fans sitting — actually now standing at their feet — in the theater, going nuts. (And yes, it was done in one take. No stops and starts or repeats.)

Afterward, a chair was brought to the stage and Selena sat down and began a heartfelt speech. She thanked her fans for always being there for her, told them how much she adores them, and how this is a new stage in her life which includes a switch to new record label with Revival.

Read more on Huffington Post


Haussman Boldly Goes for Norton

Majestic camerawork on global work for malware security giant Norton inspires us all to move boldly through life with our privacy intact …

Los Angeles, CA (June 4th 2014) – Person Films / HSI Productions have teamed up with Grey, San Francisco to release sweeping new work for malware protection giant Norton, breaking this week as part of the brand’s integrated global campaign.

Directed by Michael Haussman, “Boldly Go” features portraits of individuals moving through life with a sense of passion and adventure. Inspiring poetry plays alongside encouraging us all to move brazenly through life. It’s work that successfully personifies Norton in modern times – people busy living their technological lives in comfort, all along knowing that their security and self-assurance is intact.

“People’s intimate thoughts, cherished ideas and connections are shared in so many different ways – but all in ways that need to be shared safely,” explains Curt Detweiler, CCO at Grey, San Francisco on Norton’s modern demo. “It’s a different world than it was ten years ago.”

“Boldly Go” was shot in Rome through Person Films, Italy with an extensive list of characters, the city’s modern architecture and extensive locales imparting an attractive, international feel. “The agency approached me with an open script, the anchor being the poem,” explains Haussman on shaping the work. “The challenge became how to demonstrate the benefits of using the product’s intangible protection service. We recognized that Norton is selling a positive lifestyle and the action of people moving forward into the world would personify that.”

Haussman’s use of documentary-style filmmaking and hand-held camerawork also imparts an authentic feel to the work, while black and white photography adds a majestic feel – the only color used being Norton’s trademark yellow insignia in each spot.

“We all recognized Michael’s ability to stay focused and make decisions quickly without compromising on artistic vision,” notes Detweiler on the campaign, previously collaborating with Haussman while Regional Creative Director at TBWA\G1\Europe in Paris. “He knows what standard is needed creatively and gets to the story in a more emotional way, and creates work that is very honest and genuine.”

Digital spots from the campaign will be seen on YouTube plus sites including CNN, Inc., Forbes and CBS News. The work follows on from a slew of successful campaigns for Haussman this year including powerful spots for Budweiser and United Airlines.

Haussman is also in pre-production on “Good Guys,” the compelling tale of two Americans who meet in an Italian hotel. One dies, the other taking on his identity as a means to alter his bleak future – instead inheriting a life that changes him from a good guy to a bad guy. Stephen Dorff is set to star, while other casting is currently under way.

NORTON “BOLDLY GO” / CREDITS

Client: Norton
Agency: Grey, SF
Production Company: Person Films / HSI Productions
Director Michael Haussman
HSI Executive Producer / Managing Director Rebecca Skinner
Person Films Executive Producer: Cecile Leroy
Producer: Linda Masse
Line Producer: Fabiomassimo Dell’Orco
Cinematographer: Paolo Caimi
Editing Company: Union
Editor: Marco Perez

Simon Wakelin
Press Liaison
fastlens@icloud.com / t: 213.864.9439