Levis encourage us to ditch our phones and get down to some double denim loving in a new spot.
Debuted during the Grammys, ‘Sea of Blue’ is the fourth ad launched as part of the brand’s ‘Live in Levi’s’ campaign. This ad was directed by Michael Haussman and Mike Piscitelli for Pulse Films Ltd, who created the film for FCB West.
In it, the only two people not on their phones at a party catch each other’s eye, and fake phone-based flirting ensues. The two get closer together, admire the sheer amount of denim each of them is wearing, then jump in the pool (they obviously haven’t been told that most denim experts advise against washing your jeans…).
This ad is to be part of a constellation of content, with related TV, cinema, and print campaigns running alongside digital and social media content.